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Google Algorithms
-You can now rank first on Google and still lose traffic.
That is genuinely new, and it is the most useful thing to understand about search right now.0 -
Doing SEO Properly
-If someone offers you SEO for £200 a month, ask them one question: what exactly happens for the £200?
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How the PR Climate is changing
-71% of PR professionals report low response rates from journalists.
61% say the media lists in their sector are shrinking.
Nearly half now pitch more than 20 journalists to land a single campaign.
And according to Muck Rack’s 2026 State of Journalism report, 82% of journalists now use AI tools to research stories. -
The Great Meta Glasses Debate
-For those of you who don’t know much about them, they have built in speakers and cameras – you can take a snap or a short vid with a click of a button. Genius. A little LED light comes on so everyone knows what you’re doing.
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Professional Photography VS Your Phone
-Professional photography vs your phone
Your phone takes better photographs than the professional camera we would have used fifteen years ago. -
AI and Jobs
-AI has not taken a single job off our team.
It has taken about six hours a week off each of them.That distinction matters, because the headlines keep collapsing it. Here is what actually happened when we brought AI into the workflow.
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The Outsourced Marketing Agency – Marketing, PR, Events and more
-Hiring a full marketing team is expensive and slow. A marketing manager, a designer, someone who understands PR, someone who can shoot video, someone who can build a website. That is five salaries before anyone has done anything.
Outsourcing gives you that team without the payroll.
