About

[ About ]

I’m Ian – and The Outsourced Marketing Agency is me, mostly.

A marketing and events consultancy built on twenty-plus years of in-house, agency-side, and freelance work. The clue is in the name: an outsourced marketing function, not a swarm of account managers.

[ Book a meeting ]
Or see the work

Hand writing in a notebook on a wooden desk
[ The long version ]

For over twenty years I’ve worked in marketing and events – in-house, agency-side, and freelance. Having worked with multiple clients across multiple industries, I know there’s no one-size-fits-all approach.

Every business has its own engine and its own rhythm. So I start by getting to know yours: what makes your company tick, what your goals are, who your customers really are, and the personality that has to come through. From there I embed myself in your team and represent you the way you’d represent yourselves on your best day.

I’ve worked with leisure and tourism businesses, food and hospitality, roofing and manufacturing firms, and [almost] everyone in between.

[ How I work ]

Embedded, not at arm’s length.

A few principles that shape every engagement.

[ 01 ]

Listen first, plan second

The first few weeks are spent getting to know the business properly. This forms the foundation of where the best plans are built – relationship building is key.

[ 02 ]

One point of contact

You get me. Not an account manager who briefs a junior who briefs a freelancer. Decisions made in the room, work done by the person doing the talking.

[ 03 ]

In your team, not above it

I sit in your standups, learn your lingo, and represent the business the way you would. The best feedback I get is “it feels like you’ve always been here.”

[ 04 ]

Scale up or down

Some months are heavy, some aren’t. Engagements flex with the business – no-one needs a fixed retainer for work that comes in waves.

It really feels like you’re part of the wider team. Your understanding of the culture of the company has made it an absolute joy to work with you.

– Client, leisure & tourism

[ Let’s chat ]

Coffee, call, or whatever works.

If any of the above sounds like the kind of help your business needs, the next step is a 30-minute conversation. No pitch deck – just a chat about what you’re trying to do.

[ Book a meeting ]