Weatherproofing Advisors had built a reputation for technical credibility on site – the kind earned over years of solving difficult building-protection problems. Their marketing didn’t yet reflect that. We were brought in to translate hard-won expertise into a strategy that brings the right enquiries through the door.
What we did
- Mapped the buyer journey. Worked with the team to separate two distinct audiences – main contractors and architects – and understand the very different decision criteria each one applies.
- Repositioned the proposition. Moved the website narrative away from generic service lists and toward case-study evidence: real projects, real problems solved, named where possible.
- Built a content engine around technical authority. A six-month editorial calendar focused on the topics buyers actually search for – survey best practice, regulatory updates, common build defects – turning the team’s expertise into searchable proof.
- Connected marketing to sales. Set up enquiry tracking from first touch through to closed work, so we could see which content was generating real conversations and double down on what worked.
Result
Enquiry volume up 60% in three months and a recognisable brand on a National scale
“We enlisted Ian’s expertise to elevate our brand and increase enquiries from large scale, national organisations. With branches in Glasgow, Newcastle, Liverpool, London and Bristol Ian set about devising a brand refresh, strategic marketing plan and our marketing and advertising deliverables.
Thanks to this committed approach, we saw a notable increase in enquiries to our offices across the UK”
– [Weatherproofing Advisors ]
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