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Event Marketing
-There’s something strange that happens when businesses think about event marketing. Budgets get spent on catering and venue hire. Very little gets spent on actually marketing the event or measuring whether it worked.
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Email Marketing
-Everyone wants to talk about viral social media posts and Instagram influencers. But the truth nobody mentions in polite company is this: email marketing generates £42 of return for every £1 spent.
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Social Media Strategy
-Social media isn’t about shouting into the void anymore. The days of posting once a day and hoping for engagement are long gone, especially as the algorithms get smarter and the platforms get more crowded.
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Google Algorithms
-You can now rank first on Google and still lose traffic.
That is genuinely new, and it is the most useful thing to understand about search right now. -
Doing SEO Properly
-If someone offers you SEO for £200 a month, ask them one question: what exactly happens for the £200?
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How the PR Climate is changing
-71% of PR professionals report low response rates from journalists.
61% say the media lists in their sector are shrinking.
Nearly half now pitch more than 20 journalists to land a single campaign.
And according to Muck Rack’s 2026 State of Journalism report, 82% of journalists now use AI tools to research stories. -
The Great Meta Glasses Debate
-For those of you who don’t know much about them, they have built in speakers and cameras – you can take a snap or a short vid with a click of a button. Genius. A little LED light comes on so everyone knows what you’re doing.
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Professional Photography VS Your Phone
-Professional photography vs your phone
Your phone takes better photographs than the professional camera we would have used fifteen years ago. -
AI and Jobs
-AI has not taken a single job off our team.
It has taken about six hours a week off each of them.That distinction matters, because the headlines keep collapsing it. Here is what actually happened when we brought AI into the workflow.
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The Outsourced Marketing Agency – Marketing, PR, Events and more
-Hiring a full marketing team is expensive and slow. A marketing manager, a designer, someone who understands PR, someone who can shoot video, someone who can build a website. That is five salaries before anyone has done anything.
Outsourcing gives you that team without the payroll.
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