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How the PR Climate is changing
-71% of PR professionals report low response rates from journalists.
61% say the media lists in their sector are shrinking.
Nearly half now pitch more than 20 journalists to land a single campaign.
And according to Muck Rack’s 2026 State of Journalism report, 82% of journalists now use AI tools to research stories.0 -

AI and Jobs
-AI has not taken a single job off our team.
It has taken about six hours a week off each of them.That distinction matters, because the headlines keep collapsing it. Here is what actually happened when we brought AI into the workflow.
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The Outsourced Marketing Agency – Marketing, PR, Events and more
-Hiring a full marketing team is expensive and slow. A marketing manager, a designer, someone who understands PR, someone who can shoot video, someone who can build a website. That is five salaries before anyone has done anything.
Outsourcing gives you that team without the payroll.