Posts tagged with ‘strategy’

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    Event Marketing

    - by admin

    There’s something strange that happens when businesses think about event marketing. Budgets get spent on catering and venue hire. Very little gets spent on actually marketing the event or measuring whether it worked.

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    Email Marketing

    - by admin

    Everyone wants to talk about viral social media posts and Instagram influencers. But the truth nobody mentions in polite company is this: email marketing generates £42 of return for every £1 spent.

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    Social Media Strategy

    - by admin

    Social media isn’t about shouting into the void anymore. The days of posting once a day and hoping for engagement are long gone, especially as the algorithms get smarter and the platforms get more crowded.