Stop Posting and Start Strategizing: Why Your Social Media Isn’t Working
-Posting consistently isn’t enough. Learn what separates brands getting real results from social media versus those just shouting into the void.
Why Your Email List Is Your Best Asset (And You’re Probably Wasting It)
-Email has a 42x ROI. Learn why most small businesses send forgettable emails and how to build a list that actually converts.
Nobody Cares About Your Event (Until You Make Them)
-Most events fail because they’re marketed after they’re planned. Learn how to build audience and buzz before day one.
Your Website Is Costing You Money (Here’s Why)
-A beautiful website isn’t enough. Learn why most small business websites fail to convert and how to design for results instead of just looks.
Father Christmas at Seahouses
-Seahouses Christmas has announced that Father Christmas, the real one, will be receiving visitors from a new grotto at The Ocean Club, Seahouses, this December
Grate Cheese Fest
-Newcastle is getting its first ever cheese festival this autumn, as independent Jesmond cheesemonger grate marks its sixth birthday with a day dedicated entirely to the good stuff.
Why Your Press Release Isn’t Working (And What To Do Instead)
-Most press releases get ignored. Learn how to build a real PR strategy that gets media coverage, builds credibility, and reaches your audience.
Ruth Carney – TV & Film Director
-Ruth Carney: the British director to watch as her feature debut Amazing Grace heads to UK cinemas
Starring Hannah Walters and Daniel P. Lewis, the film centres on suicide, men’s mental health and the helpline volunteers who pick up the phone.
Video Content Strategy
-Video isn’t the future of marketing. It’s the present. And if you’re still thinking of it as optional, you’re competing with one hand behind your back.
Brand Consistency
-Brand consistency isn’t just about using the same logo and colours everywhere (though that matters). It’s about your voice, your values, your personality, and the way you communicate all coming across the same whether someone meets you on TikTok, reads your website, or opens an email from you.
Event Marketing
-There’s something strange that happens when businesses think about event marketing. Budgets get spent on catering and venue hire. Very little gets spent on actually marketing the event or measuring whether it worked.
Email Marketing
-Everyone wants to talk about viral social media posts and Instagram influencers. But the truth nobody mentions in polite company is this: email marketing generates £42 of return for every £1 spent.
Social Media Strategy
-Social media isn’t about shouting into the void anymore. The days of posting once a day and hoping for engagement are long gone, especially as the algorithms get smarter and the platforms get more crowded.
Google Algorithms
-You can now rank first on Google and still lose traffic.
That is genuinely new, and it is the most useful thing to understand about search right now.
Doing SEO Properly
-If someone offers you SEO for £200 a month, ask them one question: what exactly happens for the £200?
How the PR Climate is changing
-71% of PR professionals report low response rates from journalists.
61% say the media lists in their sector are shrinking.
Nearly half now pitch more than 20 journalists to land a single campaign.
And according to Muck Rack’s 2026 State of Journalism report, 82% of journalists now use AI tools to research stories.
The Great Meta Glasses Debate
-For those of you who don’t know much about them, they have built in speakers and cameras – you can take a snap or a short vid with a click of a button. Genius. A little LED light comes on so everyone knows what you’re doing.
Professional Photography VS Your Phone
-Professional photography vs your phone
Your phone takes better photographs than the professional camera we would have used fifteen years ago.
AI and Jobs
-AI has not taken a single job off our team.
It has taken about six hours a week off each of them.That distinction matters, because the headlines keep collapsing it. Here is what actually happened when we brought AI into the workflow.
The Outsourced Marketing Agency – Marketing, PR, Events and more
-Hiring a full marketing team is expensive and slow. A marketing manager, a designer, someone who understands PR, someone who can shoot video, someone who can build a website. That is five salaries before anyone has done anything.
Outsourcing gives you that team without the payroll.
